Wrong target
Going after the wrong markets, segments or buyers.

TEAMSolutions helps leaders find what is stopping commercial growth, whether the constraint sits in market focus, customer value, sales execution, the operating model, the systems around it or the way decisions are made.
We follow the problem across the commercial system, from the conditions shaping performance to the live deals where those conditions show up, then help people act through diagnostics, advisory, coaching and practical capability building.
Better diagnosis.
Better decisions.
Better commercial performance.
Going after the wrong markets, segments or buyers.
Not enough of the right people are aligned internally.
The value is not clear, credible or relevant enough.
Chasing activity instead of real decisions.
Structure, process, roles or incentives work against you.
People lack the skills, confidence or tools to execute.
Before you invest in another sales initiative, find the constraint.
Connected Commercial Diagnostics
The Commercial Effectiveness Diagnostic is the 24-question organisation-level starting point. It reads eight areas of the commercial system, scores them against 16 commercial dimensions, and bands each one from Emerging to Leading, so you see what is really driving your results.
Then investigate specific capability, leadership, seller or deal issues using four focused diagnostics, all built on the same scoring model.
Three ways we help
Commercial advisory for businesses where growth, structure, sales execution or customer engagement is not working as expected.
ExploreHands-on coaching around live opportunities, stakeholder alignment, value, qualification and the decision path.
ExploreSales coaching, value methodology and AI-supported practice so improvement sticks.
ExploreWhen the answer needs building
Automation Expert applies the same problem-first thinking to owner-led businesses, building practical apps, connected workflows and automation around how the work is actually done.
Private coaching
Rick works with a select number of salespeople and sales leaders on a one-to-one basis. This is separate from team capability work and suits people who want focused help with their own role, judgement or live deals.
Experience in organisations like yours
The work spans growing businesses, major enterprises, government, defence, utilities and complex public organisations, helping people sell better and helping buying communities decide and procure better.
Experience includes more than 200 local and state government organisations, power and water utilities across Australia and Asia Pacific, and major organisations across transport, finance, health, venues and consumer industries.

Decision Confidence
The Art of Selling in the Age of Buyer Complexity is available now. Corporate Self-Harm is coming soon, extending the same question from the buying group into the organisation itself.
Explore the books