One champion is carrying the deal
The seller has one supportive contact but little evidence that the wider buying group understands or supports the change.
Deal Coaching and Deal Clinic
Bring the deal that should be moving, but is not.
A deal clinic is focused work on a real opportunity. We separate evidence from optimism, understand how the customer is making the decision and identify the next action that can still change the outcome.
Start a conversation
Most stalled deals are not waiting for another follow-up email.
The symptom may be silence, delay or a slipped close date. The underlying problem usually sits in the buying group, value case, decision process or the seller's reading of the opportunity.
Activity is mistaken for movement
Meetings continue, yet the customer has not resolved the decisions required to move forward.
The value case is generic
Benefits sound credible but are not connected to the priorities and consequences that matter to this customer.
Qualification is based on hope
Dates, budget, authority or urgency are recorded without enough evidence that the customer sees them the same way.
Stakeholder resistance is hidden
People who can slow or stop the decision are absent from the plan or filtered through the champion.
The next step belongs only to the seller
The plan lists seller activity rather than the customer commitments and evidence required next.
Apply the right elements to the deal in front of us.
Every commercial element can matter, but not every deal needs the same framework or depth. Market, deal size, buying process, risk and organisational maturity determine the focus.
The purpose is not to force every deal through every tool. It is to use enough structure to expose the truth, then focus effort where it can still move the decision.
Decision and deal diagnosis
Run the Deal Diagnostic to score the opportunity against the eight elements of the Value Alignment Model, establishing what has changed, what remains assumed and where it is genuinely constrained.
Buying-group mapping
Identify who shapes the decision, their position, influence, concerns and the strength of current access.
Value and commercial case
Test whether the case is relevant, differentiated, credible and usable inside the customer.
Qualification and deal discipline
Challenge timing, competition, commitment, risk and the evidence supporting the forecast.
Conversation preparation
Prepare the questions, framing and stakeholder-specific messages for the next important interaction.
Coaching rhythm
Turn the work into a repeatable management conversation rather than a one-off rescue.
What you leave with
A clearer decision and a practical path forward.
- A clearer view of deal health and decision confidence.
- An evidence-based map of the buying group.
- The gaps in value, access and commitment.
- A practical strategy for the next customer movement.
- Prepared conversations for the stakeholders who matter.
- A coaching rhythm the manager and seller can continue.
Bring one real deal.
Use an opportunity that matters, has enough complexity to justify focused work and still has time for a better decision to change the outcome.