Complex buying groups struggle to decide. Symphony helps them move.
Symphony maps the whole buying committee, tracks deal health in real time, and shows your team the next move while it still matters.
38-60% of complex B2B deals now end in no decision, not a competitor loss. For teams selling into buying committees of eight or more, where deals stall for months and nobody can say why.
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The biggest threat to a pipeline is not the competitor. It is the buyer's inability to decide.
Buying committees have grown from a handful of people to eight or more, and a large share of deals now end without a decision rather than being lost to a rival. Symphony is built to close that gap: buyer orchestration, moving a whole buying group forward together, not chasing one champion and hoping the rest follow.
What it does inside every deal, in the order it happens
The capabilities are already on the page. The change is the order, and showing each one side by side with the copy that proves it.
The deal builds itself from your documents
Drop in an RFP, a call transcript, or a board pack. Symphony reads it and stands up the deal for you: the company, the stakeholders, the structure, plus buying signals, risks, and contract concerns, all extracted automatically. The rep opens a working deal instead of a blank form.
A live read on where the deal actually stands
Eight defined areas give rep and AI the same structured picture, from objectives to decision narrative. Each area carries its own health signal, green through red, rolling into a single Deal Health score with the risk drivers behind it. Not a pipeline stage someone forgot to update.
Know the whole buying committee, not just the champion
See every person, then the relationships between them, then what each one owns. Slide through all three at your own pace.
The stakeholder list
Stakeholders are identified automatically from every document the system ingests, RFPs, meeting transcripts, Word documents and the rest, so no one has to type the committee in by hand. Each person lands with their role, influence level, and stance from champion to blocker, mapped to what they care about, and badged human-authored or AI-not-yet-validated so a rep knows what is confirmed.
The map
Map the relationships between your own people and the people on the other side. One of yours can own several of theirs, several of yours can back a single decision-maker, or whole groups connect many-to-many, each link carrying the role that person plays in the deal. You see who is covered, who is not, and where a single relationship is carrying too much.
Ownership signals
This is where each person's interests get tied to the deal itself. Register what a stakeholder owns or cares about against the eight-box composition model, whether it is a strategic objective, a blocking item, or a deal accelerator, so you can see exactly who is attached to which part of the deal and what moving them actually shifts.
From the message for one person to the play for the whole deal
Power Plays work a single stakeholder. Strategic Plays pull the whole picture together. Slide between them.
The right message for this stakeholder, this week
Power messages tuned to a specific person and moment, referencing your real differentiators against their real priorities. A named move for the CEO and a different one for procurement, not a generic template.
The play for the whole deal, not just one desk
Strategic Plays lift up a level: they gather the individual power messages and the organisation's own needs into a coordinated move at the business level, sequencing who to reach, in what order, toward the outcome the whole buying group has to arrive at together.
A deal-aware advisor, when the next move matters
Voice-interactive and loaded with the full deal context. Ask "I have a CFO meeting in two hours, what should I focus on" and get advice grounded in this specific deal, not a pipeline review three days too late.
Build the skill. Practise the hard call. Grow from the score.
Symphony does not stop at the live deal. It builds the seller, in three steps. Slide through them at your own pace.
The Workshop
A guided library of sales tools covering every stage of the deal, prospecting, discovery, qualification, negotiation, proposals, so a rep can learn the method and build the skills hands-on instead of staring at a blank page. Structured output every time, never a cold start.
Live voice roleplay, briefed before you begin
Pick a drill and Symphony sets the scene before a word is spoken: who you are with, what they own, and the exact moment you are dropped into, twenty-two minutes into a discovery call with a sceptical CFO. Then you talk it through out loud and an AI buyer persona pushes back in real time, so reps build muscle memory against the objections they actually hit.
A scored report that shows you what to work on
Every drill ends in a debrief scored on a five-tier rubric, so a rep can see exactly what to work on. It comes with the full transcript of the call and concrete lines to try next time, turning a single practice run into something you can measurably improve on.
Fewer, bigger, slower deals are where it pays for itself
Not for deals that close in one conversation with one decision-maker, cycles under a month, or teams without a repeatable motion to strengthen yet. The real qualifier is a committee of eight or more, not the sector.
Faster is the easy part. The point is you can trust what comes back.
A week of tender answers, done in an afternoon, each one you can stand behind
Tender Assist reads a full tender response workbook, however many tabs and hundreds of questions it holds, and matches every requirement against your own answer bank in minutes. It sorts them by how strongly they match, so you start with the answers that are ready to go and spend your time only where a person is genuinely needed. Tick the ones you are happy with, apply them in a single pass, and they are written straight back into the response document in its original format, each one carrying its compliance call, its explanation, and the source it came from. What used to take a team a week becomes an afternoon, and every answer you submit is one you can stand behind.
Every requirement matched to your answer bank
The whole workbook comes in and each question is matched against your own answers, sorted by strength of match, so the ready-to-go answers surface first and human time goes only where it is needed.
Tick, apply, written back in the original format
Approve the answers you are happy with and apply them in a single pass. Each one is written straight back into the response document, carrying its compliance call, its explanation, and the source it came from.
The questions worth asking back, drafted for you
Symphony reads the tender for ambiguity and risk and drafts the clarification questions worth putting back to the issuer, so gaps are closed before they cost you at evaluation, not after.
It reads the tender against the people who score it
This is the same stakeholder and priority map from earlier, now pointed at the tender. Tender Assist knows which questions each decision-maker will judge you on, so it shows you where the win is actually decided and shapes each answer for the person marking it.
Want to see Symphony against your own numbers?
Bring a real deal, a real pipeline, or a real caseload. We'll show you exactly what Symphony does with it.
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